The Importance Of Good SEO For Businesses
The importance of good SEO is apparent to any seasoned retail or restaurant owner. As customers and people in general begin to rely more and more on search engines for finding things they need, good SEO becomes very important.
Let’s say you own a bagel shop in manhattan. You serve excellent food and your customers love you for it. Up until now your business has mainly come from passer by’s and referrals, that’s how it’s been in the past and to a degree that will never change. Customers will always rave about things they like to their friends and (if your store is in a good location) many people will see it driving by. However, let’s assume metaphorically and literally people aren’t looking out their windows as much to see what kind of stores are on the streets they drive on. Let’s say metaphorically and literally they are busy looking at their phones, the road, singing Adele (or trying to), or thinking about something that doesn’t include what stores are on their street. This trend is happening all over the world and the internet it driving it. Slowly and surely people are realizing they don’t need to avidly look for things they need around them because finding what they need has become so easy. Any information they want is right there in front of them with a quick Google search, even your grandma is doing it I bet.
This is your reality check.
Get Seen By Your Customers
How do you get customers then? Simple, go where the people are, the search engine results pages. How do you get there? With good SEO of course. For a local retail or restaurant owner Google has made getting to the top of search engine pages easy. When customers search for “Manhattan bagel shop” they see a map of Manhattan with markers over the location of every bagel shop around them. Google has created great tools for local business owners to get seen in local search and those who don’t utilize them are next to invisible.
More advanced SEO would include optimizing your website for popular searched terms called keywords. For businesses that have the capability to sell their products online and ship them anywhere, optimizing for the keywords that people search when looking for their products is a great idea. The top result of a popular searched term is a very valuable asset because most people will click on the first or second result in any search.
Good SEO is the final piece of the puzzle to running and owning a successful online business. It is the compass that will lead customers to your business.
Baza Marketing is a digital marketing company that offers has years of experience ranking websites in search engines and is here when you feel ready to take your business to the next level. Our professional team offers SEO services to qualified companies, simply contact us through our contact form to see if your business qualifies to work with Baza Marketing.