How To Develop A Marketing Strategy
The big question that’s on every business owners mind is how to develop a marketing strategy. Baza Marketing is a Boca Raton digital marketing company that knows a thing or two about developing marketing plans, we have developed many over the past several years for our clients and we want to shed some light on the do’s and don’ts when deciding on the best courses of action.
Your marketing plan can make or break your business. You may believe a businesses main goal is to provide value to a customer, but in reality the goal is to equally deliver value and communicate that value to customers who will buy from you. As a for profit business creating value is easy with the right knowledge and resources. Communicating value requires creativity, your messages and pictures must relay the right brand image. An equally important part of communicating value is placement. Smart placement means you are putting your advertisements where they will be put in the best light and where they will get maximum exposure from your target audience. Whether you would like to believe it or not, the platform you choose to advertise on affects your perceived brand image greatly. For example, when businesses advertise on Instagram or Snapchat they are reaching mainly younger audiences and relaying the message that you are hip and trendy.
There is a lot to consider when developing a marketing plan but any good marketing plan usually consists of a fully encompassing approach using a mixture of marketing elements. One fool proof method to effectively advertise is by combining light Facebook ad rotation with heavy ad-words rotation. This is a great mixture because while Facebook draws attention to your industry your audience might not be ready to buy. They may do a Google search at a later time, and by the time they do a search they are already familiar with your brand and will be more likely to buy from you versus a competitor. This is also a great reason for why you would want to invest in SEO services from a professional company that knows what they are doing. Bad SEO practices can get your business penalized in search engines so it’s very important to practice acceptable policies when working on your SEO.
So a mixture of marketing elements is what your marketing strategy needs. You need to allocate reasonable amounts of funds to each element in order to see real results as well. With these things in mind you are ready to launch your marketing campaign, but remember to test your website and ensure it is functioning correctly. Testing your website to ensure that sales flow through it correctly is pivotal and should be done before any campaigns are launched.
Hopefully with this tidbit of knowledge provided here you have more of an idea of how to develop a marketing strategy. Remember that Baza Marketing is only a call away and we will be happy to consult with you briefly for free. Contact us through our forms and happy marketing!